The Path of Discovery: The Christine LaJoice Collection of Bernhard Schneider Photographs
Museum of Wisconsin Art 300 South Sixth Avenue, West Bend. 262-334-9638 www.wisconsinart.org Through March 30th
By Graeme Reid, Assistant Director, Museum of Wisconsin Art
February 29, 2008. Occasionally, an unknown facet of an artist’s life comes to light and gives the public a fresh insight into their life and work. In 1885, Bernhard Schneider, after completing his formal academic training in Munich and Düsseldorf, emigrated to Milwaukee. He was contracted, like many other German artists, to work for the American Panorama Company because there were not enough home-grown artists with the technical aptitude. In Milwaukee he collaboratively worked on producing eight enormous canvases that would travel throughout the United States for entertainment purposes. When that industry concluded in 1889, he moved north to the tranquil little town of Cedarburg, where he painted many tranquil Milwaukee River scenes in both the German Academic and American Tonalist styles. Although Schneider lived in Cedarburg, he retained social and business ties with Milwaukee as a member of the Society of Milwaukee Artists ― later known as the Wisconsin Painters & Sculptors. A lifelong bachelor, Schneider seldom exhibited his work and rarely engaged in self-promotion, dying in 1907. End of story on Bernhard Schneider – or so we thought.
In 2002 Christine LaJoice and her three children lived in Cedarburg, renting an apartment in an old house. One winter, the furnace started getting temperamental and during the course of her subterranean trip to fix it, discovered a stack of 4” x 5” glass negatives nestled discretely in the joists. Fascinated, but not knowing exactly what they were, she realized they were a photographic negative of some sort, and had a friend make prints. Showing them to antique dealers didn’t help as most rejected them as essentially worthless. How wrong they were. Taking clues from clothing, buildings and the fact that several images showed painters, paintings, an artist’s studio, and still-extant Cedarburg buildings, Christine began doing some research. Cedarburg and Milwaukee artists at the turn of the century seemed to be logical initial targets in various local county historical societies and she prowled the streets of Milwaukee, Cedarburg and Manitowoc trying to match locations. One figure’s image cropped up seven times – a stout, bearded man posing by himself, often with one hand hidden. (All the better to utilize the rubber bulb that activated the “remote” shutter release.) Starting here, Christine started comparing these images to definitively identified artists, coming to the conclusion that they were taken by, and of, Bernhard Schneider.
As a painter, Schneider was well established, having built upon his formal training in Germany and the contacts and reputation he established in Milwaukee as one of the Panorama Painters. (This was almost an exclusive boys-only club; Amy Boos was the sole female painter in the group, and is featured in one photograph). However, this formal, conservative background appears to have cracked just a little as photography became more mainstream and popular in the 1880s when cameras became more portable and images more easily rendered. Since its inception in the 1830s, photography had been derided by painters and sculptors as being too close to nature and requiring little or no training. However, sometime in the 1880s or 1890s Schneider obtained a camera capable of recording images on 4” x 5” glass negatives; sure, larger formats were available but were not as portable, and as Schneider’s images attest, portability was a necessary feature. Clearly undeterred by the sentiment that photography was considered more of a science and not a legitimate art form, his photographs unveil an embrace of a new technology, using it to record his travels, occupations, daily life and friends. While today we might categorize them as snapshots, closer examination reveals his artistic training in the choice of subject matter and composition: several landscape shots in and around Cedarburg could easily be transformed into paintings – and were – as evidence confirms. His portraits equally show sound arrangement. While other pictures can be categorized as early “street” photography—they record little more than everyday scenes of Milwaukee’s streets rather than specific buildings or people—these images may have had other purposes as I shall explain later.
A great feature of this collection is the additional images we now have of Schneider’s fellow panorama artists and buddies Conrad Heyd, George Peter, F. W. Heine, Karl Frosh and Amy Boos. Sitting on benches, in his studio or joking around in front of the camera, these informal shots attest to the close relationships enjoyed by these artists-in-voluntary-exile. Other pictures show unknown children, picnic-goers, friends and hunters (there is a great shot of a successful hunting party with their haul of squirrels and raccoons). In short, Schneider’s photographs show a sociable man who used his camera to record his life, work and pleasure. However, some images warrant further examination.
Schneider was not wedded to his traditional art background, but acutely aware and willing to embrace technological advancements and changing attitudes. Brought over to work on the massive panorama paintings (a full-scale panorama was 40’ x 200’), two images show the interior and exterior of the round panorama painting studio located across the street from Milwaukee’s Exposition Center which burned down in 1905. These panorama paintings were the IMAX of their day and an example of one of America’s first nationwide entertainment industries; original and copy canvases of Civil War battles and religious scenes were widely popular and exhibited across the country. (The War Between the States was still fresh in the nation’s consciousness and many survivors still lived; religion was perennially popular). Indeed, the painting being worked on in Schneider’s photograph is Jerusalem on the Day of the Crucifixion.
Other images are fascinating for their depiction of new technologies. One shows a man bent over his camera while in front of him, another camera is set up on a tripod. Counting Schneider’s camera, three are in use in what can only be described as the artist and his friends on a photographic jaunt. (Schneider would have also used a tripod as the 4” x 5” cameras were not fast enough to shoot unsupported; the man bending over may be using one of the new Kodak Brownie cameras which came on the market in the late 1880s.) Another image, not in the exhibition, shows the same group walking along a sidewalk carrying various wooden boxes: cameras in their collapsed, portable state. Clearly, despite conventional wisdom that true artists did not use photographs but field sketches and studies in preparation for paintings, Schneider was unabashed about recording his involvement with photography. Interestingly, several images exist (one of which is in the show, the others were too damaged for exhibition) of horse- drawn carriages and sleds traveling down snow-covered Milwaukee streets. While these street scenes are interesting in and of themselves (log-paved junctions, wooden plank sidewalks,) it is worth noting that another panorama painter and acquaintance of Schneider, Richard Lorenz, made horses and street scenes his specialty. This raises two interesting questions: did Schneider take photographs and pass them onto his friend to use as source material, and just how common was the use of photographs by painters?
Another remarkable image shows two men, two women and a child on bicycles in a Cedarburg park. So what, you might ask? Like cameras, bicycles are ubiquitous and unremarkable today. In 1885 John Kemp Starley invented the “safety” bicycle which was significantly easier to ride (and more comfortable due to pneumatic tires) than any previous model. Wildly popular in Europe and the US, two of the bicycles are clearly women’s models. These new “safety” bicycles were so incredibly popular in the late 1880s and 90s, particularly with women, that they prompted Susan B. Anthony to call them “freedom machines.” Here is a mode of transport and leisure activity that was clearly marketed at women and the attendant change in fashions they occasioned—shorter skirts, abandonment of corsets― would have profound impact in decades to come.
Fifty-two images taken from the 138 negatives found in the basement are on display at the Museum of Wisconsin Art until March 30th. This is the first-ever exhibition of these rare images and they offer a fascinating insight into the private life and world of a modest, unassuming man as well as images of long-gone Milwaukee, Cedarburg and Manitowoc. Copies of photographs are available for $25 with proceeds going towards supporting the institutions that helped Christine with her research. The MWA would like to offer sincere thanks to Christine for bringing this unknown aspect of Wisconsin’s art history to light, and to Fuzzy Duenkel of Duenkel Portrait Art, who developed and digitally enhanced the images from the often imperfect and damaged glass negatives.
Graeme Reid is Assistant Director at the Museum of Wisconsin Art and a frequent contributor to Susceptible to Images.